Since it started selling on Reverb in 2014, Monster Music generated more than double the sales on Reverb than on eBay as of early 2018, Reardon says. Promotion of sellers’ own sites is rare and often against the rules on larger marketplaces. On Monster Music’s storefront on Reverb’s marketplace, the company is able to link back to Monster Music’s own ecommerce site, which has led to some additional traffic, Reardon says. In addition to its retail store in Long Island, New York, the company sells on its own website, eBay and Reverb. For some sellers, selling on Reverb is more cost-effective than spending marketing dollars to attract customers to the seller’s ecommerce site or to listing pages on Amazon.įor musical instruments retailer Monster Music, the highly targeted audiences of some of the smaller marketplaces have made these attractive outlets for bringing in new sales, owner Brian Reardon told Internet Retailer in 2018. Backed by what it claims is 'the world’s most popular music gear site', Reverb LP aims to be 'the best place online to buy and sell records'. Reverb gives these sellers a targeted audience that’s specifically looking for products they sell. The website recently announced an open beta launch for Reverb LP. “We’ve seen more traditional retailers rely on Reverb for their ecommerce.” “Thousands of sellers are relying on us to do all of their marketing,” Kalt says. Reverb, for instance, gets 60-70% of its GMV from small sellers, Kalt says.
Niche marketplaces can be particularly beneficial for small sellers that may be drowned out on large marketplaces, like Amazon, that have millions of sellers. Plus, Reverb sells products in a specific retail category: music.
For Etsy, its products are all handmade and, therefore, different than other marketplaces such as Inc.
Internet Retailer categorizes both Etsy and Reverb as niche marketplaces: specialized multi-merchant shopping sites offering consumers a unique set of goods in a specific retail vertical. “Reverb is the ‘Etsy’ of musical instruments, with significant competitive advantages, and we see tremendous value and untapped potential in the business.” “This transaction is a great strategic fit that firmly aligns with our mission of keeping commerce human,” says Etsy CEO Josh Silverman. Racing Ahead for Success in B2B EcommerceĬreate, Launch and Run Your Commerce Marketplace If you have a problem, Ebay says go deal with the other party not them.B2B Weekly Infographic: More digital buyersĪccelerating B2B Ecommerce in ManufacturingĦ Powerful ROI Benefits of eProcurement Integration Ebay is different in that Paypal transactions have always been done as a direct transaction between the buyer and seller. Latin Percussion LP204AN Black Beauty Cowbell Bundle with Latin Percussion Jam Block with Bracket - High Pitch. They had no choice because they brokered the transaction and the seller was made whole. Reverb covered the cost of the return shipping and the second it arrived back at the seller's place (confirmed via tracking), Reverb refunded my money. I've only had to do this once for a guitar that arrived VERY different than described and the seller went MIA. Yeah, their customer service is worthless, but if you do a chargeback on a credit card or make a Paypal claim, it hits Reverb (not the seller) so Reverb will eventually cave if you press them. If you have a problem, you go to Reverb first. Call me lucky or smart, the thing both parties need to know is that Reverb plays the broker/middleman in every single transaction. I've done about 900 transactions on Reverb, mostly as a seller but many as a buyer, and I've yet to be successfully scammed.
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